The Home Decision Film System
Not another listing video. A listing-specific buyer decision and conversion system that turns attention into qualified showings and offer-ready buyers — measured that way, not by views.
Most active teams don't need more visibility — they need less friction between attention and a decision
| Not this | Why it falls short | Instead |
|---|---|---|
| Another listing video | Most active teams already have professional photography and property video in their stack. | A decision film built to reduce buyer uncertainty, not just show the property. |
| A website redesign | A modern site with IDX search and agent pages doesn't need replacing to fix this problem. | A listing-specific conversion layer that sits on top of the site you already have. |
| More social posting | Posting volume isn't the bottleneck for a team that already publishes regularly. | Creative built around a listing's real numbers — cost, commute, comps — and tested against outcomes. |
| A generic SEO package | Buyer guides, town pages, and calculators are already common on established sites. | High-intent pages turned into a measurable, listing-specific nurture path. |
Five layers, one system per listing
Evidence Pack
MLS facts, seller-approved disclosures, taxes/HOA, floor plan, comps, and commute sources — compiled per listing.
One verified source of truth for everything the film and decision page will say.
Creative Pack
A 60–90 second buyer-focused decision film, delivered in vertical (9:16), square (1:1), and widescreen (16:9).
Match how buyers actually watch — on a listing site, in a text, or on social — without re-shooting.
Decision Page
A mobile page per listing: true-cost scenarios, commute, key facts, floor plan, inspection questions, and a showing request.
Give an interested buyer somewhere to actually resolve their questions, not just watch and leave.
Personalized Follow-Up
A short, lead-specific message or clip after a buyer shares budget or timeline — routed and tracked, not manual.
Give a warm lead a reason to respond instead of going quiet.
Measurement
View depth, page engagement, booked and attended showings, and offer-readiness requests — tied back to source.
Prove contribution to qualified showings and offer readiness, not just views.
A sample 90-second decision film, beat by beat
Illustrative only — a fictional example listing, not a real property or a real client. Every real film is built from that listing's own verified evidence pack.
“The price is only the first number.”
Fair Housing compliant, by design
- Every script uses neutral property criteria only — no demographic targeting, ideal-resident language, or protected-class proxies.
- Cost, comp, and commute figures are labeled as estimates, sourced and dated — never asserted as fact.
- Potential concerns are framed as inspection questions — we never assert an undisclosed defect.
- Every script, disclosure, and targeting decision requires broker/agent approval before use.
Setup, plus a monthly production and optimization fee
Every engagement starts with a strategy call and a small pilot batch of listings, so results are measured against your own current funnel before anything scales. Any media spend is billed separately, directly to the ad platform. Exact scope and pricing are quoted after that call — not guessed at here.
Request a Growth AuditRequest your growth audit
Tell us a bit about your business and we'll reach out to set up a time to talk through what a connected acquisition, conversion, and follow-up system would look like for you — no pressure, no obligation.